Why they're slow to convert, and keep researching.
If you're not the first dealer they visit, it can be game over.
57% Walk-in is their first contact. 20% Phone.
We'll meet with you to discuss your dealership, your businesses and goals to determine if we're a good partnership. We'll work with you to plan how many models and how many customers will give you the best foundation for your marketing campaigns and website.
Salespeople invite happy customers who have owned their vehicles for weeks or months. We interview customers outside their vehicles, inside and while driving. These intimate conversations elicit a gold mine of authentic insights that resonate with shoppers.
Customer stories are edited for time & clarity, then assembled into a library of media assets to support New, Used, Service or Finance businesses. Customer stories relate to shoppers' real concerns; to remove the obstacles to calling, submitting a lead or visiting the store.
We deploy your assets to unique video conversion pages (VCPs), hosted on a sub-domain of your website. Then we'll provide your digital agency with video and audio assets to make your marketing campaigns more effective, driving traffic to your pages.
We create a video conversion page for each owner's review. These pages provide a way for shoppers to learn about your models, from owners who are convinced they made the best possible purchase decision.
Unlike professional reviewers who borrow a vehicle and give their opinions; owners are all-in. They bought the vehicle and use it daily. They're the real experts
(4-to-10 videos per customer).
We create a video conversion page for each happy customer. These pages provide a context for shoppers to choose customers they can relate to, to learn their experiences shopping and purchasing from your dealership and their relationships with your people. Customers share what they appreciated about their purchase compared to their past, poor experiences (2-to-6 videos per customer).
Their emotional sincerity is clearly authentic.
As a franchise dealership, you offer the same inventory and incentives as your direct competitors. Even your websites are virtually identical. If you're marketing is the same, that is, relying on the same vendors to drive traffic with the same inventory and incentives, to the same websites; you're relying on luck to determine your traffic and share of business.
Pricing based on the number of models and customers featured.
