Happy customers feel a debt of gratitude and most will agree to video interviews, to not only help shoppers, but to help their salesperson. Ask your salespeople for a list of their happiest customers. From this list of customers identify those you'd like to participate based on the number of customers you want interviewed, which models they own, and be sure to include a broad range of ages, genders and ethnicities. Then ask salespeople to invite and make appointments with their customers to be interviewed on the appointed days.

Appointments are scheduled on the hour, one customer per hour. We ask each customer questions outside, inside and while driving their vehicle. The questions are easy, what they thing, how they use it, what their experiences are. Following the vehicle interview, they are asked about their dealership experiences. Nothing is scripted and customers are never coached about what to say. These are candid responses, made in the moment and recorded as made.

Each customer interview is edited to tell their stories on the topics they mentioned. The stories we help them tell relate to wants, needs and obstacles that shoppers face as they research their purchase. Each customer interview can result in up to 12 or more videos. In addition, to support your social and paid media we can re-edit and re-purpose this content to support your promotions and campaigns throughout the year.

We create individual web pages for each customer on each of the topics they covered. These can include: Owner Vehicle Reviews, Dealership Reviews, Salespeople Reviews, Service Reviews and more. Depending on the customer, they each may have anywhere from 1 to 6 videos (individual stories) on their page. To facilitate integration with your website, we host these pages under a sub-domain, in collaboration with your website vendor.

If you have a social media agency, we will make your Say-So content available to them for distribution to your social media accounts. If you don't have an agency, we will create accounts for you, or add your content to your existing accounts like Facebook and YouTube. With our without and agency, we can consistently create new content using your video assets to tell new, fresh stories.

We will collaborate with your existing advertising agencies to provide them with the customer content they need to generate better engagement and response from your marketing investments. Agencies love our customer content because the brand promises they make in your advertising will have more impact and credibility when they're proven true by the testimonies of your happy customers. For new promotions and campaigns, we will provide exactly the right customer content to make your campaigns more successful.

We will cooperate with your CRM vendor to integrate customer video into your email blasts to your customer base, as well as the auto-respond emails and the email and/or text your salespeople send to shoppers. If you have flatscreens in your showroom or customer lounges, we can provide video loops of your customers. In this way, your brand as a customer-focused dealership is reinforced at every touchpoint, all the way to the store.
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