When you have the same inventory, same incentives and same website as your competition, if you don't give people reasons to choose you, you can't expect to do any better than your incremental share.
Your brand is what your customers tell others about you. So we interview your happy customers, in our proprietary process, to elicit their authentic insights about why they bought.
A wide variety of customers share a variety of Why-Buys while demonstrating what shoppers want; TO BE HAPPY-- with their vehicle, with their experience, and their relationships at your dealership.
Happy customers are an unbeatable Why-Buy. And the most believable. Because when dealers tell their why-buys, it's just advertising-- people are skeptical. When customers Say-So, it's true (and that's our why-buy).
Your competitors all advertise the same incentives on the same inventory and send shoppers to nearly identical websites. Happy customers are the best way to stand out.
While shoppers are trying to decide where to test drive, the word-of-mouth of your customers helps them get to know, like and trust you.
The insights that led to Say-So were discovered while marketing for a large public auto group. Say-So was founded to offer customer focused dealers a competitive advantage over stereotypical car dealers.
1) People are wary of dealers, but shoppers trust customers.
2) Great customer service earns trust.
3) Trust lets them spend more to get what they really want.