Authentic Customer Videos

BE THE 1st DEALER SHOPPERS WANT
TO VISIT

Give Shoppers
The Say-So

SALES FRICTION MAKES EACH MONTH AN UPHILL CLIMB

Why they're slow to convert, and keep researching.

If you're not the first dealer they visit, it can be game over.

57% Walk-in is their first contact. 20% Phone.

Happy Customers Remove Sales Friction For New Customers

WE CARE ABOUT DEALERS
WHO CARE ABOUT CUSTOMERS

These Dealers Give Shoppers The Say-So

Fort Worth, TX
Arlington, TX
McKinney, TX
Fort Worth, TX
Orlando, FL

Our Process

We turn Customers into an asset library of high-value marketing content.

1. Free Consultation

We'll meet with you to discuss your dealership, your businesses and goals to determine if we're a good partnership. We'll work with you to plan how many models and how many customers will give you the best foundation for your marketing campaigns and website.

2. Schedule  for Interviews

Salespeople invite happy customers who have owned their vehicles for weeks or months.  We interview customers outside their vehicles, inside and while driving. These intimate conversations  elicit a gold mine of authentic insights that resonate with shoppers.

3. Produce Assets

Customer stories are edited for time & clarity, then assembled into a library of media assets to support New, Used, Service or Finance businesses. Customer stories relate to shoppers' real concerns; to remove the obstacles to calling, submitting a lead or visiting the store.

4. Deploy to Campaigns

We deploy your assets to unique video conversion pages (VCPs), hosted on a sub-domain of your website. Then we'll provide your digital agency with video and audio assets to make your marketing campaigns more effective, driving traffic to your pages.

Video Conversion Pages

Help Shoppers Decide

owner model reviews

We create a video conversion page for each owner's review. These pages provide a way for shoppers to learn about your models, from owners who are convinced they made the best possible purchase decision.

Unlike professional reviewers who borrow a vehicle and give their opinions; owners are all-in. They bought the vehicle and use it daily. They're the real experts
(4-to-10 videos per customer).

DRIVING TRAFFIC TO VCPs

Help Shoppers Choose You

dealership reviews

We create a video conversion page for each happy customer. These pages provide a context for shoppers to choose customers they can relate to, to learn their experiences shopping and purchasing from your dealership and their relationships with your people. Customers share what they appreciated about their purchase compared to their past, poor experiences (2-to-6 videos per customer).

Their emotional sincerity is clearly authentic.

DRIVING TRAFFIC TO VCPs

transform your marketing messages

Put Customers In Front of Shoppers

As a franchise dealership, you offer the same inventory and incentives as your direct competitors. Even your websites are virtually identical. If you're marketing is the same, that is, relying on the same vendors to drive traffic with the same inventory and incentives, to the same websites; you're relying on luck to determine your traffic and share of business.

YOUR WEBSITE

When shoppers land on your website, it has to jump out that you're different. If you look like your competitors you're not giving shoppers a reason to choose you. Showcasing happy customers telling their stories, tells your best story.

search

Search engines rank customer video as high-value content because it helps shoppers learn and decide what to buy and where. High-value content boosts SEO and helps you rank higher on search results pages. This gives you more traffic without paying for it.

VIDEO DISPLAY ADS

Programmatic Video Display Ads can now be targeted to people identified as in-market by their online behaviors, but have never visited your website. You can even target them on competitors' lots and get reporting of how many served ads came to your store.

FACEBOOK

Customer videos look like native posts so they achieve higher engagement than price ads. Facebook enables efficient targeting of customer segments. Link viewers to your website, lead form, or connect them directly to your BDC with Messenger.

radio and tv

Including the voices of your happy customers is a powerful strategy for increasing engagement with your ads. People avoid ads but trust customers.
Now your promises can be backed up by customers who prove they're true.

YOUTUBE PRE-ROLL

New vehicle shoppers consider videos the most helpful in choosing the right vehicle and  appreciate YouTube Ads that are helpful. TrueView Ads are skippable after 5 sec. You only pay if they watch so you know they're interested.

PRICING

Pricing based on the number of models and customers featured.

4 VOLUME MODELS 2 OWNERS EACH
4 Model Video Conversion Pages (approx. 20 to 30 videos)
1 Dealer Reviews Video Conversion Page (approx. 12 to 18 videos)
$2,400 Setup Fee
$440/mo
6 VOLUME MODELS 2 OWNERS EACH
6 Model Video Conversion Pages (approx. 30 to 40 videos)
1 Dealer Reviews Video Conversion Page (approx. 18 to 24 videos)
$3,600 Setup Fee
$590/mo
8 VOLUME MODELS 2 OWNERS EACH
8 Model Video Conversion Pages (approx. 40 to 50 videos)
1 Dealer Reviews Video Conversion Page (approx. 24 to 30 videos)
$4,800 Setup Fee
$680/mo