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think with Google

Why-Buys:
Customers Answer the 5 Micro-Moments

differentiate

With Happy Customers

MODEL RESEARCH

Customers Help Shoppers

SOCIAL media

Customers Are Advocates

ADVERTISING

Shoppers Believe Customers

WEbsite

Customer Why-Buys

types of customer videos

Customer Videos Drive Business

Owner Reviews

Purchase Decidions

Dealer Reviews

Dealer Decisions

Staff Reviews

Choose Salesperson

Service Reviews

Customer-Pay

Managers

Why-Buys

Managers/Teams

Recruiting

enhance every communication

Deploy Customers To Reach Shoppers

Websites

Advertising

Social Media

Email & Text

Showroom

Reaching Shoppers

Why Should I Buy From You?

When you have the same inventory, same incentives and same website as your competition, if you don't give people reasons to choose you, you can't expect to do any better than your incremental share.

What Are Your Why-Buys?

Your brand is what your customers tell others about you. So we interview your happy customers, in our proprietary process, to elicit their authentic insights about why they bought.

The Strongest Why-Buy of All

A wide variety of customers share a variety of Why-Buys while demonstrating what shoppers want; TO BE HAPPY--  with their vehicle, with their experience, and their relationships at your dealership.

Authentic and Credible

Happy customers are an unbeatable Why-Buy. And the most believable. Because when dealers tell their why-buys, it's just advertising-- people are skeptical. When customers Say-So, it's true (and that's our why-buy).

SAY-SO AGENCY

We Care About Dealers
Who Care About Customers

Your competitors all advertise the same incentives on the same inventory and send shoppers to nearly identical websites. Happy customers are the best way to stand out.

While shoppers are trying to decide where to test drive, the word-of-mouth of your customers helps them get to know, like and trust you.

The insights that led to Say-So were discovered while marketing for a large public auto group. Say-So was founded to offer customer focused dealers a competitive advantage over stereotypical car dealers.

The Stereotype Is Real

Reality Check

These Dealers Stand Out From Their Competitors

WHY PRICE ADS WASTE MONEY

The Trust Gap

1) People are wary of dealers, but shoppers trust customers.

2) Great customer service earns trust.

3) Trust lets them spend more to get what they really want.

GET THE SAY-SO

Turnkey Solution

Customer Interviews

Customer Video Library

Website Video Pages

Enhanced Social Media

Better Ad Effectiveness

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