Salespeople invite happy customers who have owned their vehicles for weeks or months. We interview customers outside their vehicles, inside and while driving. These intimate conversations elicit authentic insights that resonate with shoppers.
Customer stories are edited for time & clarity, then assembled into a library of media assets to support New, Used, Service or Finance. Customer stories relate to shoppers' real concerns; to remove the obstacles to calling, submitting a lead or visiting the store.
We deploy your assets to unique video conversion pages (VCPs), hosted on a sub-domain of your website. Then we'll provide your digital agency with video and audio assets to make your marketing campaigns more effective.
Customers are never scripted, rehearsed or coached. Viewers can tell that what customers are sharing was said in a candid moment, during an intimate conversation. The authenticity rings true and stands in stark contrast to typical customer testimonials.
Video Conversion Pages provide a context for meeting shoppers' need to know.
What Vehicle is Best? - Vehicle Review VCP
What Dealer is Best? - Dealership Review VCP
Getting Started Online - Trade or Credit App VCP
Where to Service? - Service VCP
Shoppers trust customers. Your customers know you and trust you, so shoppers will expect a great experience too. Research proves when people expect a positive experience, they arrive less defensive and more open to purchasing.
You have the same website as you competition. Videos of customers on your homepage make you stand out in the best way possible.
You're advertising the same incentives too. Customers prove your advertised promises are true.
Without trust, shoppers focus on price. Your happy customers convince shoppers you can be trusted so they arrive expecting to trust you. Trust lets them stop focusing on price and allows them to focus on getting what they really want (what will make them happy).
When customers have had a great buying experience, they expect a great ownership and service experience. Then, it's a relationship that adds value to their life. Customers value the knowledge that this critical area of their lives is handled. They have people they can rely on when they need them.
Attract more and better qualified job-seekers for Sales and Service Techs by promoting the most important factors in job satisfaction: Your People, Values and Culture.
The pages create a context for learning about the position, your mission and team. Watching these videos give the viewer a sense of knowing your team and understanding the opportunity. These pages are hosted under a sub-domain of your company's website and link job-seekers to your job application.